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Founded in Istanbul in 1991, our jeans are an expression of 25 years mastering fabrics, washes and the newest denim technology. Our philosophy is to make perfect fitting jeans that infuse Mediterranean detailing and flair with contemporary styles customers love. We're obsessed with creating designs and fits that will make you look and feel great and infuse Mavi's vibrant spirit with every wear.


Because we control the entire manufacturing process - from design, production to retail - we are able to deliver the highest-quality, on-trend denim at the best prices. We are committed to every detail: every jean is hand-washed and treated to get the most flattering and fashion-forward washes; every design vigorously wear-tested to give you the highest-quality denim. The results are evident in our denim that’s unmatched in fit and comfort that flatters all body types.


A favorite among celebrities and stylists around the world, our fans include Jessica Alba, Amanda Seyfried, Adriana Lima, Fergie, Zac Efron, Josh Holloway, Hillary Duff, Lady Gaga, Kate Winslet, Hayden Panettiere, Avril Lavigne and many others.


Today, Mavi (Mavi Jeans, Inc.is sold at over 4,000 specialty stores, department stores and specialty chains in over 50 countries including the US, Canada, Turkey, Australia, Germany, Netherlands and Russia. Mavi has over 310 retail stores with flagships in New York, Vancouver, Montreal, Istanbul, Berlin, Frankfurt, Dusseldorf, Hamburg and Moscow and has sold over 40 million pairs of jeans.