Model Mayhem in Union Sq.
AM New York – April 4, 2012
The Mavi store near Union Square was abuzz with activity yesterday, with Victoria’s Secret beauty Adriana Lima and model Jon Kortajarena shooting on behalf of the denim brand there.
The 30-year-old Brazilian bombshell – who is expecting her second child with hubby Marco Jaric – and Kortajarena – who appears in Madonna’s video for the tine “Girls Gone Wild” shot a print campaign as well as a television commercial at the Mavi store.  While we hear that the TV commercial will only appear in Turkey – where the men’s and women’s clothing brand is headquartered – the print ads will hit the States toward the end of the summer.
Because of the shoot, parking was suspended on Broadway, between 12th and 13th streets – where the Mavi store is located – yesterday.

Model Mayhem in Union Sq.

AM New York – April 4, 2012

The Mavi store near Union Square was abuzz with activity yesterday, with Victoria’s Secret beauty Adriana Lima and model Jon Kortajarena shooting on behalf of the denim brand there.

The 30-year-old Brazilian bombshell – who is expecting her second child with hubby Marco Jaric – and Kortajarena – who appears in Madonna’s video for the tine “Girls Gone Wild” shot a print campaign as well as a television commercial at the Mavi store.  While we hear that the TV commercial will only appear in Turkey – where the men’s and women’s clothing brand is headquartered – the print ads will hit the States toward the end of the summer.

Because of the shoot, parking was suspended on Broadway, between 12th and 13th streets – where the Mavi store is located – yesterday.