On The Celebrity 100, Gisele Tops Kate
The annual Forbes Celebrity 100 list went live today, with Jennifer Lopez making a huge jump from No. 50 last year to No. 1.
There weren’t many fashion-industry people in the top 100, but three models did make the cut: 31-year-old Gisele Bündchen, 38-year-old Kate Moss and 30-year-old Adriana Lima.
Bündchen (No. 61), beat Moss and Lima on account of her recent record-paying modeling gigs, endorsement deals and independent licensing ventures. Even just in her native Brazil Bündchen shills for Pantene, Esprit and Versace, and she makes a percentage of profits on Ipanema flip-flops and other products bearing her name.
Her marriage to New England Patriots quarterback Tom Brady also writes headlines: After the 2012 Super Bowl, she was criticized for strong remarks she made about the poor performance of Brady’s receivers. Forbes rates her as the highest-earning model in the world (even though she dropped a spot from last year’s list), earning an estimated $45 million last year.
But Moss (No. 94) is no slouch. Last July she married longtime boyfriend Jaime Hince and remains arguably fashion’s most iconic muse, with endorsement deals with Longchamp, Mango, Rimmel and Vogue Eyewear. She also has a lucrative design deal with TopShop going back to 2007. Forbes estimates that she earned $9 million in 2011.
Lima, the Victoria’s Secret model from New York, just squeaked by to make the cut at the bottom of the list at No. 100. She made a big splash in early 2012 when she appeared in Super Bowl commercials for Kia and Teleflora. The Victoria’s Secret deal from 2000 still makes up most of her earnings, but she also models for Donna Karan and Mavi Jeans, among others. Forbes estimates she made $7 million last year.
The Celebrity 100 is based on several things, not just endorsement deals or number of projects in a given year. It evaluates entertainment-related earnings plus media visibility (exposure in print, television, radio and online).
Lopez, for instance, unseated Lady Gaga, who topped the list last year. The pop star slides to fifth place this time with $52 million in earnings, down from $90 million last year (Gaga didn’t tour much in the last 12 months). Her new album, Born This Way, was still a smash hit, selling 1 million copies its first week of sales.
To compile our earnings numbers, the Celebrity 100 team talks to industry insiders, including agents, lawyers, producers and other experts to come up with an estimate for what each celebrity earned between May 1, 2011, and May 1, 2012. Earnings consist of pretax gross income. Management, agent and attorney fees are not deducted.
Click here to read the full methodology for the list.
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