Mavi knows how to cook.
Mavi takes great care of it’s Jean’s at every stage, from design to production and merchandising, with the rigor of an expert chef.
Being in the kitchen of the ‘Jean’ means creativity, socializing, being open to different colors and tastes for Mavi.
Mavi is a brand that never ceases to innovate in its kitchen just like a gourmet dish; it adds taste to the Jean’s and presents it to the customers only after making sure that it is at the ideal consistencey; and the kitchen its laboratory, where it enhances its expertise.
Each new wash coming from Mavi’s kitchen, each new indigo tone, each handwork technique, is an original design value that improves and moves forward the global denim fashion.
The Jean for Mavi, is a world of endless discovery with varying tones of indigo blue, different fabrics and infinite washing formulas.
Our forks and knives are buttons and rivets; our pots and pans are denim fabric; our spice is a rainbow of colours and labels...