Sustainable denim for all
We are on a mission to make sustainable denim the norm, not the premium exception.
We are creating eco-friendly denim that uses less energy, water, and chemicals, and is made with sustainable materials, driving denim innovation in the industry.
20%
Reduction in annual water consumption
15%
Reduction in annual energy consumption
54%
Increased use of sustainable wash processes.
70%
Of products are treated with laser and sustainable wash processes.