Sustainable denim for all

We are on a mission to make sustainable denim the norm, not the premium exception.

We are creating eco-friendly denim that uses less energy, water, and chemicals, and is made with sustainable materials, driving denim innovation in the industry.

20%

Reduction in annual water consumption

15%

Reduction in annual energy consumption

99%

RE-USE the heat, hot-water and steam in our denim laundry process.

70%

Of products are treated with laser and sustainable wash processes.

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As a denim-centric brand built on quality, innovation, and respect for nature, we see the protection of the planet a fundamental responsibility.

In 2021, we eliminated 5968 tons of CO2 eq. emissions.

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From our dedication to quality and the perfect fit, to leading the way on sustainability, we're doing things differently.

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We aim for our entire denim collection to consist of sustainable All Blue products by 2030 and 100% of the cotton used in our denim will be sourced from sustainable resources by 2030.

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We are striving to become carbon neutral by 2040 and climate positive by 2050. Already we’ve outperformed the global industry average, receiving a B in environmental performance and A- in the SER.

Eco-Friendly Collections

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