All Blue Collection
The All Blue collection, a manifestation of Mavi’s All Blue sustainability strategy, consists of products made with responsibly sourced materials. The products in this collection feature one or more of the ‘preferred materials’ that contribute to reducing environmental impact.
Preferred Materials used in the All Blue collection:• Regenerative, organic and recycled, OCS1, RCS2 or regenagri3 certified cotton.
• TENCEL™ (modal and lyocell, Refibra lyocell) cellulosic fibers.
• Recycled or RCS2 certified polyester.
• Upcycled materials4 finding new life in products.
The fiber and material content in the fabric blends is guided by Mavi’s quality-first design philosophy and product performance characteristics. Each product in the All Blue Collection is also 100% vegan (no animal-derived products are used), with FSC-certified paper5 used in the labels.
Discover the all blue collection
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Fabric Compositions and Preferred Materials
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Recycled Cotton
Post-consumer textiles and textile waste are converted into fibers, and new fabrics are produced from the new yarn made from these fibers. This method reduces the use of unprocessed raw materials and prevents the material from going to waste.
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Organic cotton
Organic cotton consumes less water than traditional cotton. Furthermore, organic cotton is grown without the use of chemical pesticides or fertilizers, and it does not contain genetically modified organisms (GMOs). These practices enhance the soil, reduce greenhouse gas emissions, conserve biodiversity, and protect the health of cotton growers.
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Regenerative Cotton
Regenerative cotton is cultivated using regenerative agriculture practices that enhance soil fertility and promote ecosystem balance. This approach reduces carbon emissions by sequestering carbon dioxide from the atmosphere into the soil, harnessing nature’s regenerative capabilities. Regenerative agriculture minimizes soil degradation, fosters biodiversity, and ensures the sustainable use of natural resources. It is a long-term method for growing both food and fiber, working in harmony with natural systems. Unlike conventional, resource-intensive farming, regenerative agriculture values interconnected ecosystems that offer mutual benefits.
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Tencel Cellulosic Fibers (Modal and Lyocell)
TENCEL™ Lyocell and Modal cellulosic fibers are made from natural raw material wood obtained from sustainably managed forests, using production processes refined to minimize environmental impact. TENCEL™ Lyocell fibers are regenerated from a combination of cellulosic fibers, delivering quality, performance, and versatility. Their unique physical properties lead to their high tenacity profile, gentleness on skin, and good moisture management.
Sustainability Features of Accessories on All Blue Products
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Hazelnut sheellll
These buttons are made from hazelnut shells, the by-products of the hazelnut industry in the Ordu-Giresun region. The buttons’ composition includes hazelnut shells, polyester, and dyes. By utilizing materials that would otherwise become waste, they contribute to circular economy.
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Bio Based etc
The back labels, made from olive industry by-products, stand apart from conventional synthetic labels due to the high bio-based content of the coating materials. This feature also indicates that no synthetic materials or petrochemicals are used in production. While 52% of the labels’ coating is derived from olive pits, the backing fabric is made from 100% recycled polyester.
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Regenerative Cotton
Regenerative cotton is cultivated using regenerative agriculture practices that enhance soil fertility and promote ecosystem balance. This approach reduces carbon emissions by sequestering carbon dioxide from the atmosphere into the soil, harnessing nature’s regenerative capabilities. Regenerative agriculture minimizes soil degradation, fosters biodiversity, and ensures the sustainable use of natural resources. It is a long-term method for growing both food and fiber, working in harmony with natural systems. Unlike conventional, resource-intensive farming, regenerative agriculture values interconnected ecosystems that offer mutual benefits.
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Tencel Cellulosic Fibers (Modal and Lyocell)
TENCEL™ Lyocell and Modal cellulosic fibers are made from natural raw material wood obtained from sustainably managed forests, using production processes refined to minimize environmental impact. TENCEL™ Lyocell fibers are regenerated from a combination of cellulosic fibers, delivering quality, performance, and versatility. Their unique physical properties lead to their high tenacity profile, gentleness on skin, and good moisture management.
Discover the all blue collection
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We are creating eco-friendly denim that uses less energy, water, and chemicals, and is made with sustainable materials, driving denim innovation in the industry.
20%
Reduction in annual water consumption
15%
Reduction in annual energy consumption
54%
Increased use of sustainable wash processes.
70%
Of products are treated with laser and sustainable wash processes.