We believe in the power of great denim.

That’s why our goal is to make the best jeans possible using the most innovative technologies and materials that are right for the planet.

Mavi is taking steps towards a sustainable future.

We are creating denim that focuses on reaching our goals of reducing water, energy and material consumption, and reusing resources through the manufacturing processes.

Water is the key element in denim production.

In 2020, we continued to reduce our annual water consumption by 26% and energy consumption by 24%, and increased the use of laser and sustainable wash processes to 54%.

A clean approach.

We've made a commitment to clean materials like recycled cotton, organic cotton and upcycled components.

Tried, tested and true.

We are focused on the idea of timelessness in terms of style and quality. We achieve this by using the highest quality fabrics and innovative manufacturing techniques.

ALL BLUE

Our most sustainable collection

ORGANIC

Produced with more than 70% organic cotton fabrics. Everyday denim designed in rich indigo shades and an ultra-soft feel, combining comfort and an excellent fit.

RECYCLED BLUE

Produced with partly recycled and pre consumer cotton fabrics. A real denim rigid look paired with 90's fashion fits and washes for a timeless look and feel.

FEATHER BLUE

Made from an exclusive blend of breathable Tencel™ and recycled cotton for a super-soft and stretchy jean that looks as good as it feels.

ALL VEGAN. LESS WATER. MUCH LOVE!

SHOP WOMEN SHOP MEN