We believe in the power of great denim.

That’s why our goal is to make the best jeans possible using the most innovative technologies and materials that are right for the planet.

Mavi is taking steps towards a sustainable future.

We are creating denim that focuses on reaching our goals of reducing water, energy and material consumption, and reusing resources through the manufacturing processes.

Water is the key element in denim production.

In 2019, we reduced our annual water consumption by 62% and our energy consumption by 28%.

A clean approach.

We've made a commitment to clean materials like recycled cotton, organic cotton and upcycled components.

Tried, tested and true.

We are focused on the idea of timelessness in terms of style and quality. We achieve this by using the highest quality fabrics and innovative manufacturing techniques.

Meet our most sustainable collection to date.

Organic Move

Your everyday denim constructed in at least 70% organic cotton fabrics. Ultra-soft feel and comfort in rich indigo shades.

Recycled Blue

Made with recycled, pre-consumer cotton, this collection is designed in throwback 90s rigid-denim looks for a timeless look and feel.

Feather Blue

Made from an exclusive blend of breathable Tencel and recycled cotton for a super-soft and stretchy jean that looks as good as it feels.

Explore our Sustainable Collection.