Post-consumer textiles and textile waste are converted into fibers, and new fabrics are produced from the new yarn made from these fibers. This method reduces the use of unprocessed raw materials and prevents the material from going to waste.

Organic cotton consumes less water than traditional cotton. Furthermore, organic cotton is grown without the use of chemical pesticides or fertilizers, and it does not contain genetically modified organisms (GMOs). These practices enhance the soil, reduce greenhouse gas emissions, conserve biodiversity, and protect the health of cotton growers.

Regenerative cotton is cultivated using regenerative agriculture practices that enhance soil fertility and promote ecosystem balance. This approach reduces carbon emissions by sequestering carbon dioxide from the atmosphere into the soil, harnessing nature’s regenerative capabilities. Regenerative agriculture minimizes soil degradation, fosters biodiversity, and ensures the sustainable use of natural resources. It is a long-term method for growing both food and fiber, working in harmony with natural systems. Unlike conventional, resource-intensive farming, regenerative agriculture values interconnected ecosystems that offer mutual benefits.

TENCEL™ Lyocell and Modal cellulosic fibers are made from natural raw material wood obtained from sustainably managed forests, using production processes refined to minimize environmental impact. TENCEL™ Lyocell fibers are regenerated from a combination of cellulosic fibers, delivering quality, performance, and versatility. Their unique physical properties lead to their high tenacity profile, gentleness on skin, and good moisture management.

Upcycling refers to transforming a material to create higher value than its original state and reusing it. Through upcycling, deadstock or waste materials find new life as products. Upcycled materials contribute to circular economy since they prevent the consumption of new materials and reduce waste generation.

Recycled polyester made from petroleum-based waste is a more sustainable option compared to traditional polyester production. Since polyester from previously produced materials can be recycled, it reduces plastic waste, preventing it from going to landfills.

These buttons are made from hazelnut shells, the by-products of the hazelnut industry in the Ordu-Giresun region. The buttons’ composition includes hazelnut shells, polyester, and dyes. By utilizing materials that would otherwise become waste, they contribute to circular economy.

The back labels, made from olive industry by-products, stand apart from conventional synthetic labels due to the high bio-based content of the coating materials. This feature also indicates that no synthetic materials or petrochemicals are used in production. While 52% of the labels’ coating is derived from olive pits, the backing fabric is made from 100% recycled polyester.

Mavi does not use any animal-derived materials in its denim products.